This week, City of Perth Fashion Central will come alive with the very best in local designs and trends during the 2018 Telstra Perth Fashion Festival (TPFF).
Welcoming the spring season, a variety of free parades and entertainment will take place from Friday 7 September to Sunday 9 September in Forrest Place.
More than $200,000 was awarded to the Fashion Council of WA as part of City of Perth’s sponsorship. 
“Instilling a sense of vibrancy, Fashion Central will feature three days of parades showcasing local retailer designs in addition to live music and entertainment pop-ups,” Chair Commissioner Eric Lumsden said.
TPFF Director Mariella Harvey-Hanrahan said City of Perth Fashion Central would offer something for everyone.
“This year’s Fashion Central is bigger and better than ever and Forrest Place is once again the centre of the action,” Ms Harvey-Hanrahan said.
“The fashion on show will present an eclectic mix of established brands and emerging creators, and guests can get inspiration from the runway then shop the looks at the many stores and boutiques in the area. And best of all - it’s all free.
“This is a fantastic opportunity to explore all the City of Perth has to offer, then finish up with a signature TPFF cocktail and live jazz music at QT Perth’s after-party.”
The most anticipated parade is the Aboriginal Runway: Djurip Djenna Kooling where Aboriginal artwork depicting rich colours and evocative landscapes will be front and centre. Presenting ethical fashion labels Kirrikin and Magpie Goose, this stunning showcase will communicate Aboriginal art, culture and stories through fashion.
Working with remote communities, the labels feature a broad perspective of Aboriginal art from around the country, printed onto luxurious fabrics and turned into eye-catching garments.
Visitors will no doubt delve into the work of South Metropolitan TAFE fashion and floristry students, who will present interSECTION – a celebration of our urban environment and its living greenery.
These talented students have taken inspiration from urban art and iconic architecture in Perth, with landmarks such as Perth City Farm, St Georges Cathedral, Perth Mint and Government House featured.
Providing a glimpse into new spring and summer collections, runway events from 140 Perth (Forever New), Wesley Quarter, Carillon City and Enex Perth will also showcase the best in men and women’s fashion.
In a TPFF first, gold coin donations will be accepted at every show with proceeds going towards Telethon.
Plus, visitors to Fashion Central can show their receipt for any purchase made above $20 in the city to claim a free limited-edition Spring in the City shopping tote designed by fashion illustrator Michelle Pike
For more information, head to or
Issued by: Brooke Hunter, Corporate Communications Officer, 0448 610 834,

Backgrounder: Fashion Central Schedule
Friday 7 September:
Activations commence, 10am
Carillon City, 1pm
Hatch, 3pm
Enex Perth, 5.30pm
Wesley Quarter, 7pm
QT Perth afterparty, 7.30pm
Saturday 8 September:
Activations commence, 11am
140 Perth: Forever New, 1pm
Aboriginal Runway: Djurip Djenna Kooling, 3pm
South Metropolitan TAFE: Intersection, 5pm
Sunday 9 September:
Activations commence, 11am
Fashion Central, 12pm
Superdry, 2pm
Bettina Model Management Search, 4pm