Event Partnerships
At the City of Perth, we believe in the spirit of collaborative partnerships and our capital city events serve as an effective platform to connect brands with mass audiences at a grass roots level.
Last year over 700,000 people attended our direct delivered events!
We partner with a range of organisations, with their support being instrumental in ensuring the long-term financial sustainability of our events, guaranteeing continual delivery of inclusive and vibrant cultural experiences.
The City is renowned for delivering significant outcomes for its event partners. We work collaboratively to clearly identify objectives and develop a plan that caters to this. Outcomes may include:
- Generating sales
- Increasing brand awareness
- Supporting recruitment efforts
- Supporting staff reward and recognition initiatives
- Community education and/or awareness
- Alignment with and support of community enriching activities
Voted by Forbes as one of the top 10 places to visit in the world in 2023, we look to build on this momentum in 2024/25 by delivering an even bigger and better program.
Event Attraction
The City welcomes new and innovative events to the region and can assist in facilitating significant activity coordinated by third parties. Whether it be a new concept, or something that’s currently hosted elsewhere, we can help guide you through the process of bringing it to Perth!
Contact
The City’s Partnerships Team are available to discuss opportunities by emailing partnerships@cityofperth.wa.gov.au or by calling (08) 9461 3333.
Current opportunities:
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2025 Lotterywest Summer Nights | 8-day festival
Align your brand with a state-of-the art, cutting edge event series at Elizabeth Quay!
Building on the innovation of Perth’s first-ever floating stage in 2023, Elizabeth Quay will once again become a vibrant hub of activity over eight-nights of spectacular entertainment.
For an introductory offer of only $20K, your organisation can gain exposure through a multitude of channels, engaging with diverse and captive audiences.
This exclusive offer is designed to maximize your brand's visibility in an unforgettable setting.
Read more here.
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2024/25 Summer Event Series | Shine in the City this Summer
A vast array of opportunities exist for your organisation to align with this summer!
Launching a new product, or want educate audiences about your brand? Association with the City’s unique events will allow you to achieve cut through and connect with audiences to create impact!
Read more here.
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2025 Lotterywest Boorloo Heritage Festival
Align your brand with a program dedicated to educating and inspiring curiosity about Perth’s unique history, ensuring its preservation for future generations.
Find out more here.
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2024 Rio Tinto Christmas Lights Trail | The City of Perth’s signature event
Partnership opportunities for this year’s Lights Trail have now closed.
However, if you are in interested in opportunities with this beloved program in 2025 and beyond, be sure to get in touch.
To find out more about what aligning your with this award-winning program looks like, you can read more here.
