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Perth’s strategic location makes it a powerful gateway for tourism, positioned in the world’s most populous time zone (UTC+8) and within the Indo-Pacific region, home to around 60% of the global population. Its proximity to key markets across Asia, Europe, the Middle East and Africa means many major cities are closer to Perth than to Australia’s eastern capitals, making it an ideal and accessible destination for international travellers. This global connectivity, combined with strong international partnerships and cultural ties, continues to drive visitation and position Perth as a key entry point to Western Australia’s unique tourism experiences.

At the heart of this connectivity is Perth Airport, which welcomed a record 17+ million passengers in 2024–25 and connects more than 20 airlines to over 100 destinations worldwide, including Australia’s only direct air link to Europe. Operating 24/7, the airport is undergoing a major $5 billion expansion to enhance capacity and traveller experience, including new terminals, a parallel runway and its first on-site hotel. With seamless access from the airport to beaches, wine regions and natural attractions, Perth offers visitors a well-connected, world-class gateway to explore one of Australia’s most diverse and captivating regions.

Perth's investment profile