Perth’s Indigenous culture, unique landscape, and reputation as the ‘City of Light’ have been captured in a new brand for the City of Perth.
Officially launched to coincide with the City of Light drone show, the brand work includes a new logo for the City created by local agencies Nani Creative and Block Branding, with guidance from the City of Perth’s Aboriginal Elder Advisory Group.
The indigenous-inspired logo features heavy inspiration from Perth native surrounds including Ngangk (the sun), Kaarta Gar-up (Kings Park), Moodjar Tree, Banksia, Kangaroo Paw, and Derbarl Yerrigan (Swan River).
City of Perth Lord Mayor Basil Zempilas said it was time to create a brand that highlighted what was unique about the City of Perth.
“We saw an opportunity to create something that symbolised our diverse communities, unique landscape and rich history,” Mr Zempilas said.
"A strong theme of light underpinned the brand work and was a common thread in community consultations on the brand hosted by the City last year," he said.
“Light, quite literally, put Perth on the map when the people of Perth lit up their homes and businesses, as astronaut John Glenn flew over Perth during the Friendship seven orbit around Earth,”.
“It’s fitting that we launch the new brand for the City on the 60th anniversary of that event.
“The “City of Light” represented “everything Perth is and everything we want to be.
“Light is action, it’s safety, it’s ideas, it says there’s something going on here, it says shine a light on us, you can’t ignore us.
“And it’s already, in a literal sense, something we’re very good at turning on. There’s our incredible natural daylight and there’s the Christmas Light Trail, Sky Works, Optus Stadium, Kings Park Trees during the Perth Festival and earlier this month we turned our city blue to say thank you to WA Police.
“No city lights up like Perth does.”
The City of Perth’s new brand does not replace its traditional coat of arms - the new logo will work alongside the official insignia to better represent the City of Perth and all it has to offer.
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