Readable from towers on St Georges Terrace and by pedestrians entering Northbridge from Yagan Square, the sign is constructed from individual 3D suspended letters with LED lighting embedded inside each letter.
The City of Perth supported the project with a Precinct Development Grant to Happy Heart.
Rechabite Director Marcus Canning said he was inspired by watching people take selfies underneath the VENICE sign in Venice Beach in 2015.
“Back home and years later, when I saw the two existing poles either side of William Street that were previously used for advertising banners, I realised there was a perfect opportunity to create a similar concept for Northbridge,” he said.
“I’m tickled pink that our sign is going to be a lot more colourful, dynamic and bling than the Venice Beach one. We’ve got different moving light and colour settings that will change depending on time of year including some disco settings for when the street’s clear of cars and full of people. I think people are really going to enjoy it.”
The aim of the sign will be to provide a ‘surprise and delight’ event for the neighbourhood and promote confidence in a bright future for Northbridge and its businesses.
“We love the idea of the sign and the positive message it sends. The timing couldn’t be any better to get people excited about returning back to the heart of culture,” Chico Gelato’s Chez De Bartolo said.
“I think this is a great idea, go hard. Seems like there is a great new way of thinking at City of Perth which is encouraging,” Universal Bar’s Trevor Candido said.
Issued by: Graham Mason, 0427 638 751, email@example.com
The City of Perth acknowledges the Whadjuk Nyoongar people as the Traditional Owners of the lands and waters where Perth city is situated today, and pay our respect to Elders past and present.