A social media strategy is basically a summary of everything you plan to do and hope to achieve on social media. It will help your business tackle its goals with a sense of purpose. It also guides your efforts and actions and lets you know if you are succeeding. The more specific your plan is, the more effective it will then be. 

We will walk you through a few key pointers to be used when creating a winning social media marketing strategy of your own. 

Define Your Goals 
The first and most important step of creating a social media strategy is setting your business objectives and goals. Without these key objectives in mind, it will be difficult to channel your efforts to reach it. Often, achievable goals can be defined as SMART (Specific, Measurable, Achievable, Realistic, and Timely) too. 

Some examples of objectives and goals could be: 

  • Increase your brand awareness
  • Increase your reach Increase number of leads
  • Drive more traffic to your website 
  • Increase enquires or calls to action 
  • Increase number of subscribers  

Define Your Target Audience
Do you know who you are marketing your efforts too? If not, it’s crucial you work out your target audience before starting your social media marketing campaigns. If you don’t know who they are, you won’t know who you are talking to or even how to advertise to them. 

When it comes to your target customer, you should know details such as: 

  • Age
  • Location
  • Average income
  • Typical job title or industry
  • Interests & hobbies 
  • Pain points 

By providing a solution to their pain points means you can create marketing campaigns that shows how your product or service can solve their problems.