Looking to fine-tune your social media marketing strategy for the rest of 2021? Great! Now is the time to make it happen.
A social media strategy is basically a summary of everything you plan to do and hope to achieve on social media. It will help your business tackle its goals with a sense of purpose. It also guides your efforts and actions and lets you know if you are succeeding. The more specific your plan is, the more effective it will then be.
We will walk you through a few key pointers to be used when creating a winning social media marketing strategy of your own.
Define Your Goals
The first and most important step of creating a social media strategy is setting your business objectives and goals. Without these key objectives in mind, it will be difficult to channel your efforts to reach it. Often, achievable goals can be defined as SMART (Specific, Measurable, Achievable, Realistic, and Timely) too.
Some examples of objectives and goals could be:
- Increase your brand awareness
- Increase your reach Increase number of leads
- Drive more traffic to your website
- Increase enquires or calls to action
- Increase number of subscribers
Define Your Target Audience
Do you know who you are marketing your efforts too? If not, it’s crucial you work out your target audience before starting your social media marketing campaigns. If you don’t know who they are, you won’t know who you are talking to or even how to advertise to them.
When it comes to your target customer, you should know details such as:
- Average income
- Typical job title or industry
- Interests & hobbies
- Pain points
By providing a solution to their pain points means you can create marketing campaigns that shows how your product or service can solve their problems.
Choose Your Social Media Platform
Once you target audience has been well defined, it is time to decide which social media platforms can be used to reach them. For that, you need to determine which social media platform is used by your target audience the most. Is it Facebook? LinkedIn? Instagram? Or even YouTube?
Find out the top 1-2 social media platforms and create content designed to make your presence felt on those platforms. Keeping in mind that your content is catered to naturally fit each feed. As you decide which social networks to use, you will also need to define your strategy for each.
Create A Social Media Content Calendar
Sharing great content is essential, but it’s equally important to have a plan in place for when you’ll share content to get the maximum impact. A content calendar is the perfect place to plan all of your social media activity which includes day to day posting and also content for any campaigns as well.
A social media calendar is a summary of details that includes:
- Dates and times
- Types of content to post
- Descriptions of each post including tags
- Any images, videos or links used
Your calendar also ensures your posts are spaced out appropriately and published at the optimal times.
Review Your Performance
Once you have started posting content regularly to your chosen platforms, you will start to notice trends and patterns forming. This is when you start to analyze and review your efforts. As you start to track your results, you may find that some strategies don’t work as well as you’d anticipated, while others are working even better than expected.
By examining your efforts, you should be able to determine:
- When your audience is most active on each platform
- What types of content works and what doesn’t
- What content has the most engagement, reach and shares
- Which social posts drive the most traffic to your website
Want to dive deeper into understanding how to effectively plan for social media success?
The City of Perth invites you to our free event on Wednesday June 12th. Over breakfast, business expert Josh Grapes will guide you through all the building blocks needed to create a successful plan for social media success.
This event will he hosted both online and in person, register your seat here.
Get in Touch
Do you have a media enquiry for the City of Perth? Submit an enquiry and include your name, contact details and any questions that require a response. If you would like to discuss your enquiry, please email the media line at firstname.lastname@example.org.Make an Enquiry