In an increasingly digitised society, businesses must look at incorporating technologies to stay ahead of their competition and relevant in the marketplace.
With a wide range of digital tools available, here are some platforms you may want to consider for your business.
Google’s free analytics platform is an excellent tool for businesses seeking to improve their website and online presence. Using the information accumulated through their search engine, it provides data on the keywords driving the most traffic to your website, how long people are staying on your website, and what pages are the most popular. By taking a look at how people are finding your website and interacting with it, you can use this information to make improvements to the user experience of your website.
If your website is hosted on WordPress, the Yoast SEO plugin is a must-have for small businesses who want to improve their search engine ranking. Yoast SEO provides an analysis of how each page on your website is optimised for search engine algorithms and offers actionable suggestions for improvement. This is a great tool for business owners who want to stay relevant in the ever-changing search engine algorithm.
Canva is a graphic design platform that allows you to make engaging visual content, without the need for a graphic designer. There are plenty of design templates available to suit your business, including social media graphics, posters, business cards, logos, and more. In addition, they also provide access to a library of photos that your business can use in promotional content.
If you are looking to drive your social media strategy, Hootsuite is a social media management platform that centralises all your social content in the one place. The platform offers the ability to schedule social media posts in advance, track social mentions of your business, engage with your audience, and measure the success of your posts. With Hootsuite, your business can improve the efficiency and effectiveness of your social activity.
If you ever find yourself searching through your inbox to find old email conversations, the team communication platform Slack may be of use to you. Through Slack, you can talk to your teammates online and store the conversations into separate channels. You can communicate via email, text, or even a tweet, and it is all compiled into the one place, so you never lose a conversation again.
For businesses that share documents amongst their team, Dropbox might be a digital tool worth using. This service allows you to store your files online, which can be accessed by employees from any device or location once you have given them permission to do so. Dropbox is especially useful to teams who work remotely or need to access documents on the go.
For many small businesses, having a lawyer look over all your contracts and documents is likely to be out of your budget. However, Docracy is a tool that hosts a variety of legal documents that you can use to gain inspiration for your business, such as employee contracts and service agreements. In addition, it offers a free service that allows for both parties to sign the document online. Whilst this could never replace having personalised legal advice, sourcing your documents from this platform is better than having no documents at all.
There is a digital tool to simplify almost every business function. By using digital tools that are right for your business, you can use the extra time and resources to accelerate your business’ growth.
Want to dive deeper into choosing the right technology tools for your business?
The City of Perth invites you to our free event on Wednesday May 12th. Over breakfast, business expert Andrew Erkins will guide you through choosing the right digital platforms for your business and how these tools can make it more efficient and profitable.
This event will he hosted both online and in person, register your seat here.
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