As we move further into 2021, it is becoming more evident than ever that social media is vital to business growth. Every brand needs a customised strategy based on their business goals, objectives, and resources available to them.
Below, we highlight eight elements that all successful brands incorporate into their social media strategy.
They understand their audience
Knowing your audience is an essential key factor of setting up a successful social media presence for your business. Brands using the audience insights to gain deeper understanding of their target market. This means everything from what time they are online, to what types of content resonates with their target audience to what links they are most likely to click on.
They know which platforms work best
You have probably noticed that most brands are not on every social media platform. Using time and resources on a network that doesn’t generate as many results is just not a good use of energy. Test and experiment where they can, but it’s more useful to spend time further developing the networks and campaigns that offer a return on your activities.
They study their competition
By watching what your competitors are doing in the same space will also give you important insight into what is working for them and resonating with their audience. Start with analyzing the social media strategy of three to five competitors within the same industry as yours. The idea is to use their content and tactics as inspiration, not to copy.
They have clear and consistent branding
Brands that have the most successful social media presences take the time to create a visual experience and journey for their customers. This is done by incorporating brand colours, fonts, logo and the same editing style for all the photos and videos they publish online and offline.
Strong visuals and a brand voice are important. By clearly defining your voice and tone, it can attract the right people to your business. Your audience wants to know when they have landed on your platform. Your voice on social media relates to the language in captions and messaging, to showing the "personality" behind your brand.
They use appropriate tools
It can be difficult to know which digital tools can streamline and improve your business operations and which ones will be a distraction. However, there are a plethora of useful social media tools available today to choose from. The right ones will be able to enhance your content, automate your posts whilst saving your time and resources.
They Track and Measure Results
Brands that are successful on social media will be keeping track of all metrics, insights, and results coming through. Analyzing your account will give you valuable awareness into the growth (or lack thereof) of your social media presence. You can replicate the activities that have been proven to work and stop doing the things are aren't bringing you any return of investment.
They use influencer marketing to their advantage
Influencer marketing is a powerful way to get in front of new audiences whilst also having more content to use on your own feed. Brands that are successful on social media take advantage of influencer marketing by creating content based on influencers that fit their industry. With the intention of reaching people, you may have not been able to reach before.
Want to dive deeper into understanding into how you can incorporate these elements into your strategy for social media success?
The City of Perth invites you to our free event on Wednesday June 12th. Over breakfast, business expert Josh Grapes will guide you through all the building blocks needed to create a successful plan for social media success.
This event will he hosted both online and in person, register your seat here.
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