Plateful Perth

• Online applications open: You can begin submitting your online application now via the link here.
• Business information sessions at Council House: 20 February 2024, 10am and 4pm
• Closing date for online applications: 15 March 2024
• Confirmation of program participation: 25 March 2024
• Content shoot, website and printed guide development: 15 April - 15 May 2024
• Content and photos due: 15 May 2024
• Initial Media Engagement: 17 - 22 June 2024
• Campaign launch and VIP event: 22 June 2024
• Printed guide distributed via The West Australian: 22 June 2024
• Media Engagement: 22 June - 31 August 2024
• Plateful Perth will take place: 1 – 31 August 2024
• Campaign wraps: 31 August 2024

Curious about how you can make your mark in this epicurean extravaganza? Join us at one of our two Plateful Perth information sessions for businesses like yours. These sessions will be a great opportunity to ask questions and find out more about this exciting program.

• Tuesday 20 February, at 10AM AWST. Click here to register  
• Tuesday 20 February, at 4PM AWST. Click here to register

One-off special events such as a collaboration, progressive dinner, or other unique dining opportunity.

1. Established bricks and mortar venue (restaurant, bar or bistro): Your businesses should occupy a permanent physical location within the City of Perth and use a service team that provides food and/or drinks to patrons. Quick service restaurants (QSRs), takeaway-only venues and small cafes are not eligible.
2. Approved and registered food business: Your venue must be approved and registered with the City of Perth as a food business.
3. Compliant with Australian Food Standards Code: Your venue must comply with all relevant sections of the Australian Food Standards Code.
4. August: Your event will take place during the month of August.
5. Exclusive and unique to Plateful Perth: Your event will be exclusive and unique to Plateful Perth. This means that it should not be available anywhere else and should be something that people would only come to Plateful Perth to experience.
6. Food and/or beverage component: Your event will incorporate a food and/or beverage component and be of a high standard. This means that the food and/or drinks should be of good quality, the service should be excellent, and the overall experience should be enjoyable.
7. Self-funded: Your event will be self-funded. 
8. Self-promoted: We will support the program through an extensive advertising campaign, however venues running events or experiences will also be expected to self-promote their Plateful Perth offering through their own channels, such as websites or social media. We will provide a digital toolkit to assist with this.

Unique dining and drinking experiences that occur throughout the month, such as special menus, pop-ups, and masterclasses.

1. Established bricks and mortar venue (restaurant, bar or bistro): Your businesses should occupy a permanent physical location within the City of Perth and use a service team that provides food and/or drinks to patrons. Quick service restaurants (QSRs), takeaway-only venues and small cafes are not eligible.
2. Approved and registered food business: Your venue must be approved and registered with the City of Perth as a food business.
3. Compliant with Australian Food Standards Code: Your venue must comply with all relevant sections of the Australian Food Standards Code.
4. August: Your venue’s experiences will take place during the month of August.
5. Exclusive and unique to Plateful Perth: Your experiences will be exclusive and unique to Plateful Perth. This means that it should not be available anywhere else and should be something that people would only come to Plateful Perth to experience.
6. Food and/or beverage component: Your event will incorporate a food and/or beverage component and be of a high standard. This means that the food and/or drinks should be of good quality, the service should be excellent, and the overall experience should be enjoyable.
7. Self-funded: Your event will be self-funded. 
8. Self-promoted: We will support the program through an extensive advertising campaign, however venues running events or experiences will also be expected to self-promote their Plateful Perth offering through their own channels, such as websites or social media. We will provide a digital toolkit to assist with this.

Special offers of significant value that run throughout the month such as set menus, free beverage with meal, or meal combinations.

1. Established bricks and mortar venue (restaurant, bar or bistro): Your businesses should occupy a permanent physical location within the City of Perth and use a service team that provides food and/or drinks to patrons. Quick service restaurants (QSRs), takeaway-only venues and small cafes are not eligible.
2. Approved and registered food business: Your venue must be approved and registered with the City of Perth as a food business.
3. Compliant with Australian Food Standards Code: Your venue must comply with all relevant sections of the Australian Food Standards Code.
4. August: Your offer will be available during the month of August when Plateful Perth will be taking place.
5. Exclusive and unique to Plateful Perth: Your offer will be exclusive and unique to Plateful Perth. This means that it should not be available anywhere else.
6. Self-funded: Your offer will be self-funded. 
7. Minimum discount or added value: Your offer will provide a minimum 30% discount or 30% added value. This means that the total value of the offer must be at least 30% less than the regular price or at least 30% more than the regular price.

Here’s a snapshot of the benefits:

• Generate economic activity: Offer unique offers, events, and experiences to customers.
• Celebrate the City of Perth’s exceptional culinary offerings: Be a part of something special and secure the City’s reputation as a culinary destination.
• Increase foot traffic in the City of Perth: Draw in new customers and get them excited about exploring all that the City has to offer.
• Encourage consumers to engage with City venues and enjoy the in-venue experience: Create memories that will last a lifetime and make your customers want to come back for more.
• Increased brand awareness through advertising and public relations campaigns: Get your name out there and let the world know what you're all about!

There is no cost for venues to participate in Plateful Perth.

Businesses are responsible for funding and promoting their own offers, events, or experiences for Plateful Perth 2024. Businesses will receive a handy toolkit with resources to help market their unique offerings independently.

The City will manage the overall campaign promotion and drive traffic through paid advertising, including outdoor, digital, radio, and print to boost campaign awareness and participation.

All ticket sales will go to the participating venue.

• Online applications open: You can begin submitting your online application now via the link here.
• Business information sessions at Council House: 20 February 2024, 10am and 4pm
• Closing date for online applications: The deadline for submitting your online application is 15 March 
• Confirmation of program participation: If you are selected to participate in the program, you will be notified by 25 March 2024.
• Content shoot, website and printed guide development: 15 April - 15 May 2024
• Content and photos due: 15 May 2024
• Initial Media Engagement: 17 - 22 June 2024
• Campaign launch and VIP event: 22 June 2024
• Printed guide distributed via The West Australian: 22 June 2024
• Media Engagement: 22 June - 31 August 2024
• Plateful Perth will take place: 1 – 31 August 2024
• Campaign wraps: 31 August 2024

We’ll promote Plateful Perth through an extensive paid advertising campaign. The campaign will include outdoor, digital, radio and print advertising to generate awareness and participation in the program’s offers and events.

You’ll also receive a toolkit with resources to help promote your business’s offer, event or experience.

We’re hosting two information sessions on Tuesday 20 February. These sessions will provide businesses with an opportunity to learn more about the City's upcoming program and how they can get involved.

The sessions will be held at Council House, 27 St Georges Terrace, Perth.

• Tuesday 20 February, at 10AM AWST. Click here to register  
• Tuesday 20 February, at 4PM AWST. Click here to register

Alternatively, if you’d like to email or have any questions, reach us at info@platefulperth.com.au.

Here are some examples of offers, events and experiences that are friendly and inviting:

Events: One-off special events such as a collaboration, progressive dinner, or other unique dining opportunity.

Experiences: Unique dining and drinking experiences that occur throughout the month, such as special menus, pop-ups, and masterclasses.

Offers: Special offers of significant value on throughout the month such as set menus, free beverage with meal, or meal combinations.

Customers can book events, and experiences through your own booking system. Offers should be booked via venues usual booking systems.

Please provide email us at info@platefulperth.com.au with regular updates on bookings so that we can help further promote your offer or event.

• Tuesday 20 February, at 10AM AWST. Click here to register
• Tuesday 20 February, at 4PM AWST. Click here to register